The AI Agency: How Advancer is Redefining the Future of Business Services
In the rapidly evolving landscape of business services, a new model is emerging that promises to transform how companies operate, scale and compete. At Advancer, we call it "The AI Agency" – a revolutionary approach that combines human expertise with artificial intelligence to deliver unprecedented value with significantly fewer resources.
From Web Design to Digital Marketing to AI: Llew Jury's Entrepreneurial Journey
The vision for The AI Agency didn't materialise overnight. It's the culmination of decades of entrepreneurial experience and foresight from Advancer's Managing Director of AI & Growth, Llew Jury.
Llew's journey began in the early 2000s with Alfresco, a pioneering web design and app development agency that he built and successfully sold in 2006 to a consortium led by the ASX-listed STW Group. Recognising the shifting digital landscape, Llew then founded The Reload Group in 2008, growing it into one of Australia's largest independent digital agencies with 90 staff across four countries before its acquisition by Hardie Grant Media in 2022.
Throughout these ventures, Llew observed a consistent pattern: the traditional agency model was becoming increasingly inefficient, with growing headcounts not necessarily translating to proportional value creation.
Why We Built The AI Agency
The traditional agency model faces fundamental challenges in today's business environment. Agencies typically scale by adding more people; account managers, strategists, creatives and specialists that create layers of complexity and overheads that clients ultimately pay for.
At Advancer, we asked a simple question: What if we could leverage AI to deliver superior results with a fraction of the staff?
The answer led us to develop The AI Agency model, which fundamentally reimagines how business services are delivered:
AI-Powered Execution: Our AI systems handle routine tasks, data analysis, content creation and even complex strategy development that would traditionally require multiple team members.
Human Expertise Where It Matters: Our lean team of experts focuses on high-value activities like relationship building, creative direction and strategic oversight – areas where human judgment still outperforms AI.
Scalable Without Headcount Growth: Unlike traditional agencies that must add staff to grow, our AI-powered systems can scale to handle additional clients without proportional increases in personnel.
The Results: Better Outcomes, Lower Costs
The impact of this approach has been transformative.
Clients receive more personalised attention from senior experts while benefiting from the speed, consistency and data-driven insights that only AI can deliver. Meanwhile, our operating costs remain significantly lower than traditional agencies of comparable output, savings we pass directly to clients.
As Llew Jury explains, "The future of business services isn't about having the largest team, it's about having the smartest systems paired with the right human expertise. At Advancer, we're proving that an AI-first approach can deliver better results with fewer people, creating a win-win for both our clients and our business."
Looking Ahead: The Agency Model of the Future
As AI capabilities continue to advance, we believe The AI Agency model will become the new standard in business services. Traditional agencies will face increasing pressure to adapt or risk becoming obsolete in a market that demands greater efficiency and value.
For businesses seeking growth partners, the question is no longer just about an agency's team size or client roster, it's about their ability to leverage AI effectively while maintaining the human touch where it truly matters.
At Advancer, we're proud to be pioneering this new approach, building on Llew's entrepreneurial legacy to create the agency model of the future, one that delivers exceptional results through the perfect balance of artificial intelligence and human expertise.