How Advancer Created an AI-Powered Podcast with Jellypod
Thank you to our friends at Jellypod, and especially to founder Pierson Marks, for interviewing myself about our creation of The AI Intelligence Podcast — a show built entirely with AI.
At Advancer, we’ve always believed that businesses need to move beyond experimenting with AI and start embedding it into how they operate. Partnering with Jellypod gave us the opportunity to put this into practice ourselves, creating a podcast that doesn’t just share insights, it showcases what’s possible when you combine AI innovation with a clear strategy.
Although it may seem like everyone these days is coming out with a podcast, there are actually considerably less podcasts than there are instagram accounts. Data from earlier shows there were over 1.74 billion instagram users, however there are just over 3.2 million podcasts.
Generative Engine Optimisation (GEO) in Action
One of the biggest takeaways and topics of discussion from this collaboration with Pierson is how podcasting with AI can support Generative Engine Optimisation (GEO). If SEO was about being visible on search engines, GEO is about ensuring your content is easy for AI assistants to discover, summarise, and share.
So how do businesses achieve GEO?
Use transcripts for audio or video content so AI can “read” your ideas.
Structure content in Q&A formats so AI can lift answers directly.
Write in clear, concise language to avoid getting lost in translation.
By cross-promoting the podcast across different platforms and formats, we’re not just reaching listeners — we’re creating indexable, AI-ready content that extends Advancer’s visibility across the next wave of digital channels.
Building Bite-Sized, Scalable Content
Jellypod has enabled us to produce content that fits neatly into our community’s weekly routine. Using their tools, I was able to clone my own voice and paired it with an AI co-host, creating a natural, conversational flow that brings the latest AI news to life without the traditional production stress.
This approach solved one of our biggest challenges when starting a podcast: time. Instead of being stuck in hours of recording and editing, our focus shifted to what matters most, which is delivering relevant insights to business leaders in a consistent, engaging format.
The Future of AI-Powered Media
Our experience with Jellypod shows how AI is no longer just an efficiency tool, it's able to be used for brand-building, thought leadership, and digital visibility. For businesses, the message is clear: optimising for GEO and experimenting with AI-powered media isn’t optional. It’s the way to future-proof your presence in an age where AI is shaping how people consume information.